What Your Headshot Says About You as an Actor: Decoding the Image

As an actor, your headshot is your calling card. It’s the first impression that casting directors and agents have of you, and it’s crucial to make sure that it accurately reflects who you are as an actor. In today’s competitive entertainment industry, your headshot can be the difference between getting called in for an audition or being passed over. In this article, we’ll explore the different elements of a headshot and what they communicate to industry professionals.

Why headshots matter in the entertainment industry

Headshots are an essential part of an actor’s marketing toolkit. They’re used by casting directors, agents, and producers to get a sense of who you are as an actor, what roles you might be suitable for, and how you present yourself. In many cases, your headshot is the only opportunity you have to make a first impression, so it’s essential to make it count.

In a way, your headshot is like a business card. It needs to be professional, polished, and memorable. It should represent your unique qualities as an actor while also being versatile enough to fit a variety of roles. With so much riding on your headshot, it’s crucial to invest time and effort into making sure it’s the best it can be.

The elements of a great headshot

A great headshot is more than just a pretty picture. It’s a carefully crafted image that conveys your personality, energy, and essence as an actor. There are several elements that go into creating a great headshot, including:


Lighting is one of the most critical elements of a headshot. It can make or break the image, and it’s essential to get it right. Good lighting should be even, flattering, and highlight your best features. Whether you’re shooting indoors or outdoors, it’s crucial to work with a photographer who understands how to use lighting to create the perfect image.


The composition of your headshot is also critical. The framing, angle, and positioning of the shot can all affect how you’re perceived by industry professionals. For example, a headshot that’s shot from above can make you look smaller and less powerful. On the other hand, a headshot shot from below can make you look more dominant and powerful. It’s essential to work with a photographer who understands how to use composition to create a powerful image.


Your expression is another critical element of your headshot. It’s essential to convey warmth, approachability, and confidence in your image. A smile can go a long way in creating a positive impression, while a serious expression can convey a sense of intensity and focus. It’s essential to work with a photographer who can help you find the right expression to convey your unique qualities.

Different types of headshots and when to use them

There are several different types of headshots, each with its unique purpose and audience. Here are some of the most common types of headshots and when to use them:

The commercial headshot

Commercial headshots are typically used for commercials, print ads, and other commercial work. They’re often bright, cheerful, and upbeat, and they convey a sense of approachability and friendliness. Commercial headshots are typically shot outdoors or in a studio with bright lighting and a simple background.

The theatrical headshot

Theatrical headshots are typically used for film, television, and theater work. They’re often more serious and dramatic than commercial headshots and convey a sense of intensity and focus. Theatrical headshots are typically shot indoors with more dramatic lighting and a more complex background.

The character headshot

Character headshots are used for actors who specialize in a particular type of role, such as a tough guy, a nerd, or a romantic lead. Character headshots are typically shot in costume or with props that convey the character’s personality. They’re often more stylized and creative than commercial or theatrical headshots.

Choosing the right clothing and makeup for your headshot

Choosing the right clothing and makeup for your headshot is crucial. Your clothing should be clean, simple, and free of distracting patterns or logos. Solid colors typically work best, as they don’t compete with your face for attention. It’s essential to avoid anything too trendy or flashy, as this can date your image quickly.

Makeup should also be clean and simple. It should enhance your features without being too heavy or distracting. It’s essential to avoid anything too trendy or dramatic, as this can also date your image quickly. If you’re not sure what to wear or how to do your makeup, it’s a good idea to consult with your photographer or a professional stylist.

The role of body language and facial expressions in headshots

Body language and facial expressions play a significant role in your headshot. They can convey a sense of confidence, approachability, and energy. If you’re not comfortable with your body language or facial expressions, it can be challenging to convey the right message in your headshot.

It’s essential to practice your body language and facial expressions before your headshot session. Experiment with different poses and expressions to find the ones that work best for you. And remember, confidence is key. If you’re not confident in yourself, it will show in your headshot.

How to find the right photographer for your headshots

Finding the right photographer for your headshots is crucial. You want to work with someone who understands your unique qualities as an actor and can help you create an image that represents you authentically. Here are some things to look for when choosing a photographer:


Look for a photographer with experience shooting headshots for actors. They should have a portfolio of work that demonstrates their skills and expertise.


Make sure the photographer’s style matches your vision for your headshot. Look at their portfolio to see if their style aligns with what you’re looking for.


It’s essential to work with a photographer who makes you feel comfortable and confident. You want someone who can help you relax and bring out your best qualities.

Retouching and editing your headshots

Once you’ve selected your final images, it’s time to retouch and edit them. Retouching can help smooth out any imperfections and enhance your features. However, it’s essential to avoid going too far with the retouching. You want to look like yourself, not like a completely different person.

It’s a good idea to work with a professional retoucher or editor who understands the nuances of headshot retouching. They can help you achieve a natural and polished look without going too far.

Using your headshots for promotion and marketing

Your headshot is a valuable marketing tool that you can use to promote yourself as an actor. You can use it on your website, social media profiles, and other marketing materials. It’s essential to use your headshot consistently across all your marketing channels to create a cohesive and recognizable brand.

Final tips for successful headshot sessions

Here are some final tips for a successful headshot session:

Be prepared

Make sure you’ve done your research and know what you want to achieve with your headshot session. Bring a few different outfit options and be prepared to experiment with different poses and expressions.


It’s normal to feel nervous before a headshot session, but try to relax and have fun with it. The more relaxed and confident you are, the better your images will turn out.

Communicate with your photographer

Don’t be afraid to communicate with your photographer during the session. Let them know what you’re looking for and ask for their feedback and guidance.


Your headshot is your first impression in the entertainment industry, and it’s crucial to make it count. By understanding the different elements of a headshot and what they communicate to industry professionals, you can create an image that accurately reflects your unique qualities as an actor. Remember to choose the right photographer, clothing, and makeup, and practice your body language and facial expressions. With a little preparation and a lot of confidence, you can create a headshot that opens doors and leads to more auditions, callbacks, and success in the industry.


Mike Haller



Award-Winning Video Production Crewing Services.

Stuck on getting the right video production squad for your next venture? You’re not the only one! Lots of companies are using video production for marketing. It’s hard to find a dependable and award-winning team. Luckily, we provide outstanding video production crewing services to help you make your dream project a reality!

We can provide you with a first-rate combination of expertise and quality every time you hire us.


We offer great crewing services for your video projects. Our team is highly trained and has lots of experience in the film and television industry. We provide a range of professionals with all the skills you need. We are your one-stop shop for all aspects of your project.

We guarantee excellent results for pre-production, shooting, editing, post-production and delivery. We can provide writing treatments and scripts; select locations; source talent; procure equipment; apply technical aspects such as lighting; do sound design; handle audio engineering; do visual effects; and color grade.

Our professional team always follows industry safety standards. When you work with us, you get top-notch video production services and high-quality results.

Benefits of Award-Winning Video Production Crewing Services

Our award-winning video production crewing services offer benefits to businesses, filmmakers and creative professionals. They provide access to experienced professionals and high-end equipment. This ensures an effective workflow for each project.

Using a crewing company means they bring their expertise and experience. They can advise on the best ways to integrate ideas into a video production workflow. It will lead to high-quality results.

The company has access to high-end equipment. This includes lighting rigs, cameras, and drone technology. They have software editing suites to craft top quality videos quickly and efficiently.

Using crewing services can help improve collaboration between departments. It will streamline processes without compromising quality. All members involved will be on the same page from the start.

Types of Video Production Services

Video production crewing services can be tailored to you. Get the right support and specialist expertise. Ensure your video has maximum impact. Here are some video production services:

Pre-Production Services: Guidance and feedback on storyboard ideas, scripts, shot lists, location research, stunts, actors and props.

Production Services: Schedule filming days, equipment, cast & crew, safety.

Post-Production Services: Edit footage, graphics, sound effects, color correction, graphical treatments.

Delivery & Distribution Services: QC checks, formats, packaging, deadlines.

Award-winning video production crews
Award-winning video production crews

How to Choose the Right Video Production Company

When looking for a video production company, choose carefully! Producing videos can be costly, and making the wrong choice could put your project and budget in danger. Here are some tips:

1. Define your project needs: Before searching, think about the scope of work you need help with, and how it fits into your business goals. Are you creating promotional videos? Improving an existing product? Internal communications? Knowing this will help you pick the right company.

2. Experience: Choose a company with experience in similar projects. They should be able to provide services like pre-production planning, scriptwriting, storyboarding and budgeting. Plus talent selection, location scouting, and scheduling.

3. Crewing services: Ask if they offer crewing services as well as equipment rental and script writing/editing. Make sure they will provide on-site crew support.

4. Check out samples: Winning portfolios don’t guarantee success, but looking at samples of their work can give you an idea of their creative styles and unique skills. Plus if they can acquire permits and access locations, and keep sets safe.

5. Reach out: Once you’ve narrowed down who looks like a good fit, contact them directly. Ask about rates, fees, backup equipment, and safety protocols. Make sure everyone is on the same page.

Tips for Working with a Video Production Crew

When collaborating with a video production crew, it’s essential to plan ahead and clearly explain your expectations. Research and find a qualified team for success. Here are tips to make the most out of working with a video production crew:

1. Have an initial meeting to talk about project details, budget, and timeline.

2. Hire a freelance or contract-based crew if the project is one-off or short-term. This can save costs.

3. Make sure all members are experienced in the equipment used, like cameras, audio equipment, and lighting kits.

4. Set clear goals for each stage of production. This will help the team work more efficiently.

5. Provide feedback at each stage of production. This is key to creating a successful outcome.

6. Have an open dialogue with your team throughout the project. Communication is important for harmony!

Cost of Award-Winning Video Production Crewing Services

Creating an award-winning video comes with many cost-calculating factors. The cost of any production crewing service depends on variables like production complexity, shooting duration, and number of locations.

Production companies often require a negotiated fee in advance, which could include pre-production meetings, casting, filming days, and post-production work. Depending on the project, you may need to source props, obtain permits, or hire specific equipment.

The cost of an award-winning production crewing service varies greatly. Multi-camera shoots may require hiring separate cameramen and audio engineers, which increases the cost. Additionally, a standard video operator may cost one fee, while an expert cinematographer could be double or triple that price. It’s important to understand all these details when calculating accurate pricing for your budget range. Ask questions and make sure you’re clear on what’s included in the crewing services.

Frequently Asked Questions

Q: What types of production services do you offer?

A: We specialize in providing crewing services for all types of video production. This includes pre-production, shooting, editing, post-production, marketing and promotion. We also offer casting and other specialized services for film, TV and ads.

Q: How experienced is your team?

A: Our team has a lot of experience. We have team members with decades in the industry as well as newer members who bring fresh perspectives. This combination makes sure projects are done perfectly.

Q: What processes do you use to ensure high quality performance?

A: We screen our crew carefully. This ensures they have the right skills for the project. We also use an internal QA system to review feedback from each project. This helps us make sure we’re always improving.


We know how crucial it is to have a proficient, experienced crew for your video production. Our team is devoted to delivering award-winning video production services that will surpass your expectations. We aim to give the best possible service for all projects, regardless of size or budget.

Safety, meeting deadlines and following industry standards are of high importance to us. Our team has gone the extra mile to guarantee our crewing services are outstanding, offering a truly beneficial experience for our clients. We are with you at every step of the way, making sure the highest level of excellence is sustained, while following all relevant regulations and standards.

Our award-winning video production crewing services will ensure that you are taken care of impeccably, no matter the size or scope of your project. With St. Louis Video Crew you’ll be a winner too. We can provide you with a first-rate combination of expertise and quality every time you hire us. Contact us today to find out more about how we can make your next project the best.

Mike Haller



Affordable, quick assignment video crews for testimonials and b-roll.

Are you looking for a creative video team that can capture the essence of your business in a testimonial or b-roll video? Look no further! This article will help you find the best video crews to produce stunning visuals and dynamic footage to showcase your brand.

Let’s take a look at how you can create compelling content that resonates with viewers:


Testimonials and b-roll footage play an important role in telling stories while creating visual interest that adds to the impression of a successful campaign. Professional video is increasingly becoming a necessary tool to help organizations reach their target audience or communicate their message effectively.

Testimonials are interviews with customers or industry experts who can provide insight and visuals on how to use your product or service. B-roll footage consists of related material and exciting visuals that help tell the story. Both elements of video can be used for disseminating content across social media outlets, television campaigns, websites and other platforms.

For best results, consider hiring an experienced video crew that specializes in testimonials and b-roll shots. A well trained crew will have the expertise to create videos that not only capture the essence of your message but also add a touch of creativity to it as well. The right crew should be familiar with different camera angles, lighting techniques, audio levels, scripting, editing software and more so that the final product delivers a professional-looking result.

Benefits of Using Video Crews for Testimonials and B-Roll

Video Crews can be a great asset when creating corporate videos or commercials. They provide the necessary equipment and expertise to create professional looking video footage that captures the essence of what you are trying to convey. Here are some of the benefits of using video crews for testimonials and b-roll:

  • Quality: Video crews have access to high-end equipment including cameras, lighting, audio recorders, tripods, and more. This ensures that your video will look its best and have the highest quality sound possible.
  • Expertise: Professional video crew members understand how to capture shots properly and work together seamlessly as a team to ensure everything looks right on camera when it is time to shoot.
  • Time-saving Benefits: With an experienced crew on hand you can save time since they know all the tricks of the trade in terms of setup and tear down which will help speed up production time considerably as opposed to doing it yourself or worse, hiring an inexperienced person who may not deliver quality results in a timely manner.
  • Cost savings with rentals: Video production companies generally offer discounts on equipment rentals which allows you to save money if you need specific camera gear for a particular shoot or effect in your movie or commercial project but do not want to commit resources into buying high end gear for a one-off situation.
  • Experience working under pressure: Professional video crews have experience in shooting fast-paced projects with tight deadlines so they can work quickly while still producing results that are top notch when compared with other nonprofessional sources who may take longer due to their lack of knowledge about proper shooting techniques and equipment usage for certain shots or situations that require certain levels of accuracy in order for them to look right on camera once complete.

Types of Video Crews

Different types of video crews are available to hire when creating a product or service testimonial or collecting B-roll footage. The type of crew you need depends on the size and scope of your shoot, and the skills desired from your crew. Some common types of video crews are:

  • Single Camera Crew: A single camera crew consists of a director/DP (Director of Photography) who acts as both the director and cameraperson. This type of crew usually works on lower budget projects that don’t require complex setups.
  • Multi-Camera Team: These teams consist of multiple technicians with specific roles like sound recordist, focus puller/loader (camera loader), gaffer (lighting specialist), ACs (assistant camera) and makeup artist. This type of team is great for gathering interview footage or filming events including conferences, concerts and other large scale events where multiple angles are necessary.
  • Hybrid Teams: Hybrid teams combine the skillsets found in both single camera crews & multi-camera teams into one group that can fit within any budget range to create custom solutions for unique projects. Depending on the size and complexity of the project this team may include grip & electric specialists as well as specialty equipment like drones among many other options not available in traditional production models.
  • Full Production Team: Full production teams cover everything from creative development to post-production for complex projects requiring in-depth scripts, multiple locations & special effects editing often incorporated into long form programs such as documentaries & feature films. This can also be used when working on larger corporate videos with intricate storylines or training programs with experienced voice talent added to complete an even more polished final product.

How to Find the Right Video Crew

Whether you are looking to film an on-camera testimonial, produce a promotional video, or capture high-end b-roll footage to use in your production, it’s important to know how to find the right video crew for your project. A reliable and experienced crew is key to making sure the production process runs smoothly. Here are some tips for selecting a video crew for your project:

  • Research: First, research local video providers and conduct interviews with multiple companies. Ask about their experience and technical expertise in various filming techniques and locations. Check out their previous work samples to get an idea of the quality of their work as well as if they can match or exceed your desired visual aesthetic.
  • Skills and Gear: Make sure the video crew you select is experienced with the type of production services you need, whether that includes shooting live on location or capturing b-roll footage with specialized cameras and equipment. Also inquire about backup plans in case of technical difficulties so there is minimal disruption during filming.
  • Project Management: Communication is key when working with skilled professionals such as videographers and video editors who understand how a production should run efficiently from pre-production stages all the way through post-production. Find out if the team is able to step up if certain tasks need additional help from other experts like sound engineers or motion graphic artists in order to meet deadlines.

Planning a Video Crew Shoot

When hiring a video crew for testimonials or b-roll, the planning process can seem overwhelming. Working with a professional and experienced video crew can ensure the desired outcome is achieved and that budget and timelines are met. A successful shoot begins with proper planning, which includes understanding the project goals, researching crew professionals, budgeting, setting timelines and schedules, communicating expectations to all parties involved, filming permits and releases, obtaining equipment rentals and finding appropriate shooting locations.

The first step in planning a successful video production is to outline the key elements of the project. Consider what type of content will be captured (testimonials or b-roll) as well as the necessary equipment needed for efficient filming such as cameras, lighting stands/rigging, tripods, microphones etcetera. This guide offers helpful tips for hiring a professional video production team for your project:

  • Research: Careful research should be done when considering different video crews. Put together a list of potential candidates who specialize in your specific genre (corporate/event/commercial etc.). Verify their reputation by reading online reviews from previous clients as well as reaching out for references if possible. Most websites showcase an up-to-date portfolio showcasing previous work experiences that represent their shooting style. Visit crew directories such as Mandy or Production Paradise that offer extensive portfolios of experienced professionals in film & TV production around the world such as camera operators, lighting technicians, editors and more!
  • Budget: Create an accurate budget by evaluating costs associated with communication between vendors & crew members along with their respective rates. Different geographical locations can influence rate discrepancies when hiring abroad so always endeavour to understand individual regulations governing each country beforehand to ensure there are no surprises upon delivery! It’s common practice to negotiate on rates depending on how long crews are required during shoots alongside additional expenses such as flights & accommodation where applicable – always build a contingency into your budget just in case something goes wrong beyond your control!
  • Timelines: Defining realistic timelines is essential when running any major production shoot – it helps to outline important details surrounding shot deadlines & delivery dates along with durations or delays associated with any unforeseeable circumstances. Prioritize tasks including pre-production meetings between yourself & other crew members involved such as camera operators or editors while also stating clear objectives of each day’s activities including rest periods (if applicable). This will help ensure everybody has an understanding of what their role entails well before any shoot takes place!
Video camera crews in St. Louis
Video camera crews in St. Louis

Tips for a Successful Video Crew Shoot

Hiring a professional video crew to capture testimonials and B-roll for your films or videos can be a great way to ensure that the footage that you get is of the highest quality. Whether it’s an advertisement or a feature film, having experienced camera operators, audio engineers and other professionals who are familiar with filmmaking terminology can help make certain that everything runs smoothly while shooting on-location.

Prior to booking a shoot, there are several important steps to take in order to ensure success. Here are some tips for getting the most out of your video crew shoot:

  • Have a clear vision: Before you begin looking for the right crew, it’s important to have a clear idea of what you want in terms of results – so think about the shots and angles you’ll need ahead of time.
  • Take time finding reliable and qualified personnel: Make sure that you hire qualified camera operators, audio technicians and other experts with experience in producing professional film or TV content. A questionable level of skill on their part could lead to subpar results.
  • Decide if an additional director or manager is necessary: Depending on the shoot itself and its complexity, an additional director or executive producer could be beneficial in order to ensure efficient working conditions. This could add an extra layer of professionalism during production as well as potential cost savings down the line when wrapping up postproduction work such as editing and color correction.
  • Plan out equipment requirements: Having technically proficient personnel at your disposal can ease worries about acquiring all of the needed equipment ahead of time – but having this conversation before agreeing upon rates certainly doesn’t hurt!
  • Communicate expectations before you start filming: Once the team is assembled, it’s always helpful to run through expectations together before beginning production just so everyone is on the same page – from members of overall crew like sound techs up through top management responsible for setting schedules and liaising with stakeholders.

Following these guidelines can give crews more confidence prior to starting filming – allowing them much greater chances at succeeding on their projects!

Post-Production with Video Crews

For polished, professional results, many companies turn to external video crews for their recordings and post-production. Working with experienced crews provides up-to-date equipment, knowhow and a variety of services tailored to meet exact specifications while keeping the budget in mind.

To create a successful video project, some of the key services provided by video crews include:

  • Pre-planning meetings and storyboarding services
  • Camera & lighting coaching for any required onscreen talent or experts being interviewed for testimonials or B-roll footage.
  • Behind the cameras, the crew will manage setup, provide filming oversight and direction during recording sessions, include a strong emphasis on optimal film conditions (lighting & background scenery) plus technical checks between takes.

When it comes to post-production editing & finesse – such as optional soundscaping and overall audio mixing levels – technicians are at hand to ensure all elements meet your desired outputs in terms of look, feel and length. Additionally these technicians can add motion graphics, typographies or visuals/photos/images which need specific treatment as requested to truly bring cohesion to the whole production worthwhile viewing.


Overall, working with a video crew can be a great way to elevate the quality of your testimonials and b-roll videos. From proper lighting and sound to talented directors, getting professional help will make sure that your production looks and sounds its best. Plus, you can often hire out equipment that you don’t have or have access to, so you can give yourself more options during filming.

If you decide to hire out a video crew for your testimonials and b-roll needs, consider the following:

  • Experience level of the crew.
  • Costs associated with hiring them out.
  • The amount of time they will need on location.

Ultimately, this type of investment will bring massive returns in the form of promotional videos that make people take notice of your business.

Mike Haller



Professional content creators | Local production crews for video, digital media & live events.

When it comes to producing quality video content, there is no substitute for having a skilled and experienced video crew. Hiring our St. Louis Video Crew can take your video production projects to the next level, delivering professional-grade results with the highest level of quality. Our crew is composed of highly-trained, experienced professionals who specialize in video production services such as cinematography, editing, sound design, lighting, and more. We have the knowledge and expertise to create stunning visuals and captivating soundscapes that will engage your audience and take your content to the highest level of excellence. From corporate videos, to music videos, and even feature films, our St. Louis Video Crew can provide the perfect solution for your video production needs.

Advantages of Hiring our St. Louis Video Crew

Our St. Louis video crew is a team of professional videographers who have the knowledge, experience, and expertise to create cinematic visuals for your video projects. Our crew members have years of experience in the film and video production industries, working with a wide range of clients. They specialize in producing high-quality video content, using the latest methods and techniques. Our St. Louis video production team has the tools, technology, and professional equipment necessary to handle any type of video project. Whether you need a simple interview recording, a promotional video for your business, or a feature film, hiring our St. Louis video crew will provide you with many advantages, including:

Our Video Production Services

Along with providing high-quality video and audio recording services, our St. Louis video production team can handle a wide range of video production services. From scripting and storyboarding to script breakdowns, location scouting, auditions, rehearsals, and more, the process can be time-consuming and challenging; let us help you.

The Creative Process

When you hire our St. Louis video production team, you will receive a creative and collaborative approach to video production. Before we begin shooting your video project, we will review your script and develop storyboards to help you understand your project from a visual perspective. Our St. Louis video production team will work closely with you throughout the project, engaging in creative collaboration. We will work with you to tell your story in the most compelling way possible, taking your audience on an engaging journey to inspire, motivate, and persuade them.

Pricing and Payment Policies

When it comes to pricing and payment policies, our St. Louis video production team understands that every project is different. Some projects may require a single videographer, while others may require a full crew. Our team will work with you to determine your project’s needs and apply the appropriate level of service. We will also work with you to determine an appropriate price for your project. Our St. Louis video production team accepts a wide range of payment options, including cash, credit cards, and payment plans. We can also help you secure equipment rentals if necessary.

Our St. Louis video production crew at an industrial location recording interviews and b-roll

Contact Us for a Quote

At the end of the day, our St. Louis video production team hopes to serve as an extension of your marketing and communications team. We want to empower you to create engaging video content that will connect with your audience and build your brand. If you are interested in working with our team, contact us for a free consultation and quote. We will review your project and provide you with a competitive price so you can make the most of your video content.

Mike Haller



Medical marketing communication videos and photography.

Medical marketing videos are used for many different purposes, from product demonstrations to medical professionals conversing with patients. These types of videos require a shooting space with videographers who understand the details of studio lighting and composition. When you hire a professional medical videographer, you want someone who knows how to create images that reflect your healthcare business and team. You want someone who pays close attention to lighting and composition. You want someone who brings a wide variety of props to ensure you have options for every shoot. When you hire a videographer who specializes in the medical industry, you can be sure you get the best possible image for your business.

And when you need video images of doctors, nurses, and board members who look trustworthy, professional and competent. In this case, the best answer is to hire a professional videographer with experience in the medical industry. These video crews know how to capture the most flattering angles and light for your subjects. They understand what makes a good shot, lighting setup, appropriate props and more. These professionals may cost more than shooting the same subject on your own video camera or phone. But these pros save time by bringing their own gear and staging — so your staff gets back to work sooner! The end results are worth it.

What to Look for in a Medical Videographer

medical marketing communications photography and video crews
medical marketing communications photography and video crews

When you hire a professional medical videographer, you want a videographer who knows the subject matter inside out. You want someone who understands how to properly light a subject and create an image that will wow your audience, whether they see it in print, online or in a slideshow. A medical videographer should be able to work with a variety of subjects, from board members and MDs to staff members who that may be uncomfortable having their video taken. Your videographer should also be able to work quickly, efficiently and without distracting your staff from their work. When hiring a videographer for a medical shoot, look for experience in the medical industry.

The Importance of Good Lighting

A video’s lighting can make or break a video. Good lighting creates flattering shadows and highlights the best features of your subject. But poor lighting can create shadows on the face and body where you don’t want them. It can also wash out colors and make an image appear dull or unprofessional. Medical videography is all about creating images that are bright and vibrant. These images must reflect the professionalism of your doctors and team. They must appear knowledgeable, capable and confident. That’s why the best medical videographers pay close attention to lighting. They know how to use light to their advantage to create the best possible images for your healthcare business.

medical marketing video production in a surgical suite
medical marketing video production in a surgical suite

A well-composed image should draw your viewers’ eyes to the most important parts. That could be the eyes, the hands, a a product or any other part of the image you want people to notice first. The composition of an image can make your readers pause to consider your message longer and more deeply. It can also make your readers feel uncomfortable and want to look away. When you hire a videographer to take video of your board members and doctors, you’ll want the images to reflect the best parts of your business. You’ll want the images to show your doctors’ confidence and skill. You’ll want to show your board members are knowledgeable and capable. You’ll want images that show your staff as friendly and engaged. You’ll want images that show your business is modern and up-to-date with current trends. A videographer who understands composition and props can help you achieve all of these goals.

How to Find the Right Videographer

physician medical communications
physician medical communications

Once you’ve decided you need professional medical videography, you need to know where to start. First, decide which type of videography you need.  Do you need product videography or staged scenes? Once you know what type of images you need created, it’s easier to find the right videographer. Ask about the videographer’s experience working in the medical industry. Ask about the videographer’s education and experience. It’s also a good idea to talk to the videographer. Ask about the videographer’s pricing and availability. Ask about the videographer’s experience in the medical industry.

Mike Haller



Effective Strategies to Improve Your Video Marketing Campaigns

Video marketing has proven to be an effective way for businesses of all sizes to reach their target audiences. In fact, video content marketing is the fastest-growing segment of marketing.

What makes video marketing effective?

Video is the most preferred marketing method among internet users. There are various reasons behind the popularity of video marketing. A few of them are:

– Explainer videos:

Explainer videos are a great way to introduce your company, product, or service. Tell us something about your business, using visuals, and some words. It’s an excellent way to get your marketing message out there quickly.

– Visuals engage audiences:

Visuals, especially graphical visuals, are much more effective than plain text in getting a message across. Visuals grab attention and engage audiences. They can be very effective in transferring information quickly.

– Statistics show better retention:

Research shows that people retain about 10% of what they read, 30% of what they hear, 50% of what they see, and 70% of what they see and hear. Video marketing, being mostly visual, has the potential to engage audiences and help them retain information.

Live Event webcast of a new Lion’s Choice location in St. Louis

– Short attention spans:

We are living in a very busy world. People have short attention spans. This is why viral videos are so popular and get millions of views. A 3-minute video is very effective at capturing your audience’s attention.

– Video can be used in all stages of the buyer journey:

With video marketing, you can communicate with your prospects and customers at all stages of the buying process. You can use videos for conversion optimization, for example, showing how your product or service can improve their lives. You can use videos for lead generation, for example, getting prospects to subscribe to your email list. You can even use videos for retention, getting your customers to become brand advocates.

Keep your audience in mind

Whatever strategy you plan to use, keep your audience in mind. Make sure your video is relevant to them and solves their problems. If you don’t know who your target audience is, then you’ll have a hard time creating a video that resonates with them.

Full service studio for video and photography

The first step to creating effective video marketing campaigns is to create high-quality content. There are many different types of videos you can create, but they all should have high-quality production value. Your videos should look nice and have sound quality. If your videos aren’t up to snuff, then they aren’t going to be effective.

Create High-Quality Content

One of the biggest mistakes businesses make with video marketing is creating low-quality content. If you create content that isn’t up to par, your videos won’t be effective and you’ll be wasting your time. To create high-quality content, you’ll need to spend some money on getting the right equipment and hiring a professional videographer. You don’t have to spend a fortune, but you should definitely not skimp on the quality of your videos. Top-notch production is essential when it comes to video marketing.

Video marketing is highly effective when done right. It can help you build your brand, increase sales, and get more leads. The key to success is having high-quality videos that your audience will love.

How to create effective video marketing strategies?

There are many ways to incorporate video marketing into your marketing plan. You can use it on your website, social media, and email marketing campaigns. You can also host your videos on video hosting sites such as YouTube. With so many options, the opportunities are endless. Here are a few suggestions for effective video marketing strategies:

Host video on your website

If you want to create a video that is designed to convert leads, then hosting it on your website is a great option. It is a great way to add visual content to your site. People are more likely to buy from you if they are able to see how your product or service can solve their problems.

video production for pharma clean rooms

Create educational or how-to videos

Educational or how-to videos are great for lead generation and brand awareness. Create a video series that covers a specific topic and then publish it to your website and social media accounts.

Create a video blog series

Industrial location shooting a safety training video

If you want to create a lot of content around a specific topic, then video blogging is a great option. This is when you publish several short videos around a single topic. This gives you the chance to go into greater detail than you would in a single video.

Use video in your email marketing campaigns

Email marketing is a great way to stay in touch with your subscribers. Videos are an excellent way to add visual content to your emails. You can use a tool like YouTube to host your videos and then add them to your emails.

Use video on social media

Social media is a great place for video marketing. The best way to use video on social media is to create a series of videos that cover a single topic. This is a great way to create a lot of content quickly.

The takeaway

Grab audience attention.

Video marketing can be an effective way to drive more leads, sales, and brand awareness. However, you need to create high-quality content and implement effective strategies to make it work for you.

With these effective strategies, you can enhance your video marketing campaigns and create better engagement with your audience.

Mike Haller



Video production services | Remote & studio crews | Drone pilots

Our ground and drone service video production crews began with that concept – taking your corporate communication needs, applying our aerial drone experience and creativity and making it come alive on screen. We also have a full service video production studio and we shoot remotely on many different types of locations in the region. Since 1982 we have helped businesses communicate authentically and effectively. Think of us as an extension of your creative marketing department.

We work with video production companies across the Midwest, the US and the World, making sure your message is communicated clearly and your audience sees you in the best light. We partner with our clients to sell, train, inform, motivate, educate, persuade and inspire with great results. Gliding our clients through all aspects of the ground and aerial video production process.

Mike Haller



Production crews / Videographers in St. Louis

We’ve worked with production companies from all around the world, to produce, direct, shoot and source additional crew as needed in St. Louis. Before every job, we determine what crew is essential to get the job done.

Our in-house team also allows us to be cost-conscious so we can put as much of the budget on the screen as possible. We take innovation seriously—our team of industry professionals will make your unique vision a reality, utilizing a cinematic approach to your branded content that will compel and inspire.

Our video crews specialize in producing compelling testimonials that are real, honest and effective at selling product. And we then bring our television commercial experience to shooting “b-roll” footage.

We do everything you could ever need to bring a production to life.

So we can provide audio visual services for a meeting or corporate event. But our team can also expertly guide you from your first ideas to post production for a scripted project.

Mike Haller